Welcome
The term "Framed" refers to the act of enclosing or presenting something within a frame, which is a common practice in photography to enhance the visual appeal of an image. "Shot" relates to capturing a photograph, often used to describe the act of taking a picture. Together, "The Framed Shot" suggests a focus on both the artistic presentation of photographs and the moments captured, implying a professional and curated approach to photography. The name evokes a sense of artistry and attention to detail in the photography business.
Commercial
Commercial photography involves creating professional images to promote a business, product, or service, and its style is defined by its purpose: to be compelling, informative, and visually appealing. Key styles include product photography, which highlights features; fashion photography, which sells a mood and brand story; and lifestyle photography, which integrates products into a narrative or real-life setting. The overall style is driven by creativity, a deep understanding of color theory, and a strategic approach to lighting and composition to effectively tell a brand's story and evoke an emotional response from the viewer. The primary goal is to "sell" the subject, whether a tangible product or an intangible service or idea, by making it more appealing to potential customers. Effective commercial photography goes beyond showcasing an item; it communicates the brand's "why," the "how" of its services or products, and the resulting benefits to the customer. Color theory is used to create a psychological effect, while unique angles and close-ups are employed to generate visual interest and dynamism. The style should align with the client's brand identity, using consistent themes, color palettes, and lighting to convey a specific mood and message.
