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The term "Framed" refers to the act of enclosing or presenting something within a frame, which is a common practice in photography to enhance the visual appeal of an image. "Shot" relates to capturing a photograph, often used to describe the act of taking a picture. Together, "The Framed Shot" suggests a focus on both the artistic presentation of photographs and the moments captured, implying a professional and curated approach to photography. The name evokes a sense of artistry and attention to detail in the photography business.
Kodachrome was an iconic color reversal film, introduced by Kodak in 1935, known for its vibrant, true-to-life colors, sharpness, and archival stability, which established it as the standard for color photography and cinematography. It was developed using a complex, subtractive color process. While beloved by photographers, including National Geographic professionals, for its aesthetic and stability, it was discontinued in 2009 due to a shift to digital photography and competition from simpler, more accessible films, with the last processing center closing in 2010, marking the end of an era. Kodachrome's most distinctive characteristic was its intricate and multi-step development process, known as K-14. Unlike most other color films that have dye couplers integrated into the emulsion layers, Kodachrome's dye couplers were added during the development process itself. This process involved multiple developers, selective re-exposures to colored light, and precise control over temperature and agitation, making it impossible for amateur darkroom processing and requiring specialized laboratories. Kodachrome was renowned for its vibrant, rich color saturation and distinct color palette. Images captured on Kodachrome often displayed bright, vivid colors, particularly reds, and a unique aesthetic often described as possessing a "poetic softness and elegance". When stored properly in the dark, Kodachrome transparencies exhibited remarkable archival stability, retaining accurate color and density for many decades. Despite its popularity, Kodachrome's market share declined with the rise of other color transparency films with simpler processing, like Ektachrome, and eventually the widespread adoption of digital photography. Kodak discontinued Kodachrome film in 2009, and the last remaining processing facility, Dwayne's Photo in Kansas, ceased operations in December 2010. Kodachrome was a landmark color film cherished for its unique color palette, exceptional sharpness, fine grain, and remarkable archival stability, making a significant contribution to the art and history of photography.