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The term "Framed" refers to the act of enclosing or presenting something within a frame, which is a common practice in photography to enhance the visual appeal of an image. "Shot" relates to capturing a photograph, often used to describe the act of taking a picture. Together, "The Framed Shot" suggests a focus on both the artistic presentation of photographs and the moments captured, implying a professional and curated approach to photography. The name evokes a sense of artistry and attention to detail in the photography business.
Disc Film
Disc film was an uncommon 1980s format by Kodak that used small, 10x8mm negatives on a flat plastic disc housed in a cartridge, intended to be more convenient than 35mm film but ultimately discontinued due to poor image quality. The disc rotated 24° for each exposure, keeping negatives flat, but its small size and poor print quality led to its market failure, with film production ending by 1999. The cartridge design allowed for simple and foolproof loading and unloading without touching the film, similar to the Instamatic idea. The flat design enabled the creation of thinner, more compact cameras compared to those using rolled film formats like 35mm. The flat nature of the film offered the potential for greater sharpness compared to curved, spool-based film formats, as it was less prone to distortion. Despite the innovative design, the small negative size (8x10.5mm) was a major drawback, leading to disappointing print quality, especially since many labs didn't use the specialized lenses intended for printing disc negatives. Disc film was produced by Kodak, Fuji, 3M, and others. It was primarily available for color print negatives. The format was relatively short-lived, despite initial popularity. Kodak discontinued disc cameras in 1988, and the last film production ceased in 1999. Disc film represented an attempt to create a user-friendly and compact photographic system, but the limitations imposed by the small negative size ultimately led to its obsolescence in the face of better quality alternatives and the later rise of digital photography.
