Welcome
The term "Framed" refers to the act of enclosing or presenting something within a frame, which is a common practice in photography to enhance the visual appeal of an image. "Shot" relates to capturing a photograph, often used to describe the act of taking a picture. Together, "The Framed Shot" suggests a focus on both the artistic presentation of photographs and the moments captured, implying a professional and curated approach to photography. The name evokes a sense of artistry and attention to detail in the photography business.
Advanced Photo System
The Advanced Photo System (APS) was a film format introduced in 1996 that aimed to simplify photography with user-friendly features, including a drop-in film cartridge, automatic loading and rewinding, and the ability to remove and reload partially exposed film. It offered three selectable aspect ratios—Classic (C), High Definition (H), and Panoramic (P)—and allowed for post-processing choice of print format and added data like date and time to the film's magnetic coating. Developed by a consortium of manufacturers to appeal to the mass market, APS was eventually discontinued by 2011 due to the rise of digital photography. Despite these innovations, APS faced challenges. The smaller film size resulted in a lower resolution and overall image quality compared to 35mm film, which was more noticeable in larger prints. Additionally, APS required dedicated cameras and specialized processing equipment, which necessitated investment from photographers and labs. The rise of digital cameras in the late 1990s and early 2000s ultimately proved to be the downfall of APS. Digital cameras offered instant gratification, unlimited storage, and easy sharing, outweighing the advantages of APS film. Kodak and Fuji, the last remaining manufacturers, discontinued APS film production in 2011. While no longer a mainstream format, APS left a legacy of innovations that influenced digital camera design, such as the multiple aspect ratio options and the concept of storing shooting data alongside images. Today, APS-C is a common digital sensor size, directly referencing the APS film frame size.
