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The term "Framed" refers to the act of enclosing or presenting something within a frame, which is a common practice in photography to enhance the visual appeal of an image. "Shot" relates to capturing a photograph, often used to describe the act of taking a picture. Together, "The Framed Shot" suggests a focus on both the artistic presentation of photographs and the moments captured, implying a professional and curated approach to photography. The name evokes a sense of artistry and attention to detail in the photography business.
Prime
A prime lens, also known as a fixed focal length lens, is a type of camera lens that offers a single, non-adjustable focal length. This means you cannot zoom in or out with a prime lens, but instead need to physically move closer or farther from your subject to change your framing. Unlike zoom lenses, prime lenses maintain a consistent angle of view, forcing photographers to think creatively about composition and movement. This can lead to developing stronger photographic techniques. Wider Maximum Apertures: Prime lenses generally boast wider maximum apertures (smaller f-numbers like f/1.8, f/1.4, or even f/1.2) than their zoom counterparts. More light enters the lens, enabling faster shutter speeds and lower ISO settings in dim conditions, reducing noise and blur. Due to a simpler internal construction with fewer lens elements, prime lenses are often praised for delivering sharper images with less distortion and better contrast compared to zoom lenses. The simplified construction also results in prime lenses typically being smaller and lighter, making them more portable and comfortable to carry, especially during long shoots or travel. While professional-grade primes can be expensive, many entry-level and mid-range primes offer exceptional image quality at a more affordable price than similarly performing zoom lenses. Prime lenses offer a unique blend of optical excellence, portability, and creative potential, making them a valuable tool for photographers seeking to hone their skills and achieve distinctive visual styles.
