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The term "Framed" refers to the act of enclosing or presenting something within a frame, which is a common practice in photography to enhance the visual appeal of an image. "Shot" relates to capturing a photograph, often used to describe the act of taking a picture. Together, "The Framed Shot" suggests a focus on both the artistic presentation of photographs and the moments captured, implying a professional and curated approach to photography. The name evokes a sense of artistry and attention to detail in the photography business.
Neutral-Density
A neutral-density (ND) filter is a colorless piece of glass or resin attached to the front of a camera lens to reduce the amount of light reaching the sensor. It acts like sunglasses for your camera, allowing you to use slower shutter speeds or wider apertures in bright conditions without overexposing your photos. They reduce the intensity of light evenly across all wavelengths, meaning they aim to not affect the colors in a scene. This allows the photographer to use specific combinations of aperture, exposure time, and sensor sensitivity that would otherwise result in overexposed pictures. The "neutral" in neutral density refers to the fact that the filter does not introduce a color cast to the image. ND filters are defined by their Optical Density (OD), which describes the amount of energy blocked by the filter. A higher optical density value indicates very low transmission, and low optical density indicates high transmission. In photography, ND filters are quantified by their optical density or equivalently their f-stop reduction. ND filters enable slower shutter speeds, which can create motion blur effects on moving subjects like water and clouds. They can be used to achieve a shallow depth of field with a blurred background in bright lighting conditions. Long exposures with ND filters can make moving objects like people or cars appear ghost-like or even disappear. They help photographers achieve a better exposure balance, especially in scenes with high contrast, such as a bright sky and a darker foreground. ND filters are essential for filmmakers to maintain a consistent shutter speed (often based on the 180-degree rule) and control depth of field in various lighting conditions. ND filters give photographers and videographers greater control over exposure settings and creative possibilities that would be difficult or impossible to achieve otherwise.
