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The term "Framed" refers to the act of enclosing or presenting something within a frame, which is a common practice in photography to enhance the visual appeal of an image. "Shot" relates to capturing a photograph, often used to describe the act of taking a picture. Together, "The Framed Shot" suggests a focus on both the artistic presentation of photographs and the moments captured, implying a professional and curated approach to photography. The name evokes a sense of artistry and attention to detail in the photography business.
Pentax
Pentax is a well-known brand of cameras and optical equipment, with a history dating back to 1919 when it was founded as Asahi Optical Joint Stock Co. in Japan. Initially focused on lenses for eyeglasses and binoculars, the company later shifted its focus to photography, becoming a pioneer in single-lens reflex (SLR) cameras. Today, Pentax is a brand under Ricoh Imaging, a subsidiary of Ricoh. Asahi Optical began by producing lenses for eyeglasses and binoculars. Pentax was a leader in the development and popularization of SLR cameras, starting with the Asahiflex in 1952. Pentax introduced notable innovations like the K series (including the K1000) and the Spotmatic series, known for features like TTL metering. While facing challenges, Pentax has also embraced digital photography, developing digital SLRs and interchangeable lens cameras. Pentax is now a brand under Ricoh Imaging. Pentax has chosen to focus on unique product offerings rather than directly competing with larger companies, including unique lenses and film cameras. Ricoh Imaging has announced a film camera project, indicating Pentax's continued interest in film photography. In essence, Pentax has evolved from an optical lens manufacturer to a well-respected camera brand, enduring corporate changes and adapting to technological shifts while maintaining a commitment to quality and innovation for photographers of all levels.
