Welcome
The term "Framed" refers to the act of enclosing or presenting something within a frame, which is a common practice in photography to enhance the visual appeal of an image. "Shot" relates to capturing a photograph, often used to describe the act of taking a picture. Together, "The Framed Shot" suggests a focus on both the artistic presentation of photographs and the moments captured, implying a professional and curated approach to photography. The name evokes a sense of artistry and attention to detail in the photography business.
Hasselblad
Hasselblad is a renowned Swedish company that manufactures high-quality medium format cameras and related photographic equipment. Founded in 1841 as a trading company by Fritz Wiktor Hasselblad, it initially focused on importing and selling various goods. The company's trajectory shifted significantly during World War II when Victor Hasselblad was tasked by the Swedish military to develop an aerial surveillance camera. This led to the creation of the HK-7 and the company's dedicated focus on camera production. Key milestones and distinguishing features. Pioneering Medium Format: Hasselblad revolutionized photography with the introduction of its modular 6x6 medium format cameras, most notably the 500 series, including the iconic 500C. These cameras allowed photographers to interchange lenses, film backs, and viewfinders, offering unprecedented flexibility and image quality for the time. Space Exploration Legacy: Hasselblad cameras gained global recognition when they were chosen by NASA for space missions, including the Apollo program and the first moon landing. Their reliability and image quality in extreme conditions cemented Hasselblad's reputation for precision and durability. Transition to Digital and Modern Offerings: While known for its film cameras, Hasselblad successfully transitioned to the digital era with the introduction of the H System in 2002. Today, they continue to be a leading brand in medium format digital photography, offering both the traditional H System and the compact, mirrorless X System, such as the X2D 100C. Commitment to Quality and Innovation: Hasselblad is known for its uncompromising image quality, meticulous craftsmanship, and commitment to technological innovation, evidenced by features like its in-body image stabilization and large, high-resolution sensors. Hasselblad is currently owned by DJI, a Chinese drone manufacturer, who acquired a majority stake in the company in 2017. This partnership has led to advancements in aerial photography through collaboration on drone-based camera systems. Hasselblad continues to focus on premium medium format cameras and caters to professionals and enthusiasts who prioritize image quality, resolution, and detail capture.
